“It’s the rhythm, it’s the tempo. Style and substance go hand in hand.” The sonorous, sotto voice of Dr Cornel West, philosopher, author and activist speaks with authority and clarity in Simon Harsent’s latest ad, for glasses retailer OPSM.
It’s a no-nonsense message, communicated with honesty and precision and aimed at our innate sense of style and self. And what better to accompany this lulling discourse on style than Simon bringing his singular portrait style to life in a series of vibrant vignettes?
As ever, it's a team effort, and that team is:
Agency: Marcel Sydney
Production Company: The Pool Collective
Director: Simon Harsent
Executive producer & managing director: Cameron Gray
Photographer: Simon Harsent
Producer: Eloise Hastings
DoP: Ross Giardina
Production designer: Tess Strelein
Post production: Heckler
Editor: Andrew Holmes