“It’s the rhythm, it’s the tempo. Style and substance go hand in hand.” The sonorous, sotto voice of Dr Cornel West, philosopher, author and activist speaks with authority and clarity in Simon Harsent’s latest ad, for glasses retailer OPSM.


It’s a no-nonsense message, communicated with honesty and precision and aimed at our innate sense of style and self. And what better to accompany this lulling discourse on style than Simon bringing his singular portrait style to life in a series of vibrant vignettes?

As ever, it's a team effort, and that team is:

Client: OPSM

Agency: Marcel Sydney

Production Company: The Pool Collective

Director: Simon Harsent

Executive producer & managing director: Cameron Gray

Photographer: Simon Harsent

Producer: Eloise Hastings

DoP: Ross Giardina

Production designer: Tess Strelein

Post production: Heckler

Editor: Andrew Holmes